Founded in 1937, and boasting a proud tradition of excellence that stretches back to our founding, the New Jersey Energy Marketers Group (NJEMG) represents nearly a thousand small business owners who serve the motoring public in the motor fuel retail, distribution, convenience store, and automotive repair industries, as well as their allied trades and suppliers. NJEMG is a nonprofit trade association, dedicated to serving the interests of its members and governed by a Board of Directors composed entirely of individuals in the industry, volunteering their time.
Mission Statement
The mission of the New Jersey Energy Marketers Group is to empower energy retailers, distributors, suppliers, convenience store operators, and auto repair bay operators across New Jersey by providing education, legislative advocacy, lobbying efforts, and collaborative resources that promote equitable access, regulatory clarity, and innovation in the evolving energy and fuel marketplace. Our nonprofit is committed to strengthening the state’s energy ecosystem through proactive stakeholder engagement, policy support, and sustainable best practices that benefit both the industry and the communities it serves.”
History
Our Retailer Roots : NJGRA
Founded over 75 years ago as the New Jersey Gasoline Retailers Association & Allied Trades, Inc. (NJGRA), our organization has been a leading small business advocate in New Jersey and beyond.
Our Recent History : NJGCA
In 2007, the Board of Directors changed the name of the organization to the New Jersey Gasoline-C-Store-Automotive Association (NJGCA). The name change reflected a growing trend in which many retailers have opened a convenience store at their stations in order to better serve motorists and consumers.
Our Present and Future: NJEMG
In 2026 our Board of Directors decided to respond to our ever-evolving marketplace by again rebranding and refreshing the organization, now with a simpler name. Though the name is shorter, the industries we represent is only expanding, now including motor fuel distributors and other suppliers to our industries, in addition to auto repair shops, convenience stores, and gas stations. Energy marketers also makes clear that our businesses are happy to provide whatever type of fuel the customer of the future wants.
Membership has it’s privileges — Join us today!